I am proud and happy to announce that I will be taking part on the Behance Portfolio Review Week, Brasilia Edition.
The meeting is free, organized by Rabiscão Ilustrado crew, hosted by Behance users in Brasilia and, with the participation of lecturers and revision of portfolios.
I'll be talking about the importance of a good digital portfolio and how to make good use of platforms like Behance.
There is a limited audience, and only 50 seats are availabe.
How would you describe Ornamental Design?
Ornamental is the unashamed, unembarrassed and unrestrained show-off form of design.
Ornamental designs are often consist floral element; what is the relationship you found among them?
Flowers are usually linked to delicate, feminine, sensitive. Truth be told, they are simply impossible not to be noticed, and this alluring power is as formidable tool too good to be dismissed.
What makes good ornamental design?
I think that what makes a good piece of design, regardless of the style applied to it, is the capacity of dialog with the audience. It doesn’t have to be overworked, beautiful, perfect… but it has got to tell a story interesting and relevant enough to make the viewer want more of that.
Further, what are the most important factors to take into consideration when you are making ornamental design?
I think the artist needs to concentrate on the right dosage of the elements, so that there will be a perfect balance between the image and the message. One of the greatest misconceptions is that piece of ornamental work has to be over the top. I don’t preach the ‘more is less’ rule, but everything in a design work has got to have a function.
Ornamental design often treated as secondary, what are your thoughts towards it?
I wasn’t aware of that. But if it’s so, maybe it has something to do with the fact that design is walking towards minimalism.
There is also an usual prejudice in the design industry towards most things that are decorative, which for me sounds like a paradox, for part of design is to arrange things so that they’ll be visually appealing.
What inspires you?
My work is fairly influenced by fine arts, but music and architecture are my greatest sources of inspiration. Both have rhythm and structure, and both can tell a story while at the same time leave something to your imagination. In addition to those, my sphere of interests includes movies, photography, advertising, computing and also anthropology, history, literature, psychology and sociology.
On your website you tell the story many creatives find themselves in - working a job that doesn’t satisfy them only to find themselves taking a risk and focusing their time and energy on an artistic pursuit. In your case, you didn’t quite know what pursuit you would follow. Did you always know that it would be creative?
I’ve been doing graphic work for as long as I can remember, and this is the main reason why I went to Visual Arts university (before that, I was ‘forced’ to give up Architecture, for because of my former job I wasn’t able to attempt to the daytime classes).
What held me back for a long while was that I was never confident of the commercial appeal of my work. I never stopped doing it, but only as a hobby.
I spent more than 10 years in the safety of my former (bureaucratic but stable) job. I it started to suffocate me, I quit and went to have a sabbatical time in London. That was when I started felling more confident about my work and eventually started believing that I could make a living out of it.
I am sure that there are many great artists afraid too shy or uncertain about their art. I’d be happy if at least one will hear my story and eventually come out and show off their talent.
The album art you created for The New Bourgeois is what introduced me to your work. It is a clever nod to art history and to the origin of the term. On a project like this, how much of the concept is your own or a collaboration with the band? Can you elaborate on your process for this project?
My work is about telling stories and I like to work with fantasy, subtle surreal subjects as well as placing the elements in a different or unusual context. For me, as a graphic artist, it is really rewarding when people can ‘read’ my work.
After a few months of non-stop commissioned work, I finally had a week to dedicate to my personal projects.
Amongst the many sketched ideas, I decided to go for this one just because it is fun and has no great pretension, than to better illustrate the ‘Meeting Strangers’ series I previously wrote for this blog (check here, in case you have missed it).
I acknowledged this is a personal work that I am doing just for fun, but I definitively, I wasn’t happy with the portraits, and I’ve come to a point when I can’t be happy with mediocre work.
So, I started it all over and painted all the portraits with acrylic paint (the paper wasn’t thick enough to take watercolour), but when I was painting they started looking somewhat ‘pretty’. However, the original idea was that they would all look awkward, and it led me to reduce the amount of colour.
You can check the results on my profile on the Behance Network.
My usual answer when I’m asked about my sources of inspiration is music and architecture.
Both have rhythm and structure, and both can tell a story while at the same time leave something to the imagination.This is the spirit I like to bring to my work.
It is not enough for me to design something ‘nice and pretty’. My work has got to tell a story.
It is not that I over think my projects, but I do like to have a script before I start any project. This may be the main reason I like to work with fantasy, subtle surreal subjects as well as placing the elements in a different or unusual context.
When it is finished, it is really rewarding when people can ‘read’ my work.
Until a few weeks ago, I was still bound to a very bad habit: sending free samples for prospects.
However, I’ve had enough of spending valuable time researching, sketching and often refining sample work just for, after a few days to be dismissed by prospects who at times won’t even bother writing a disclosure email and (worse) will still make use of my ideas without considering any payment.
With all due respect, I have decided to never work for free again (at least not forcedly).
Now when I prospect asks me for ‘some free samples to evaluate my work’ I politely say no.
There are plenty of samples of what I can do both in my website and on my Behance profile.
Some have already refused to pay the advance fee and quit. However, better that it happens before than after having misspent valuable time in a project, just to be dismissed after, and worse with empty hands.
Now the time that I used to misspend with fake prospects, I spend working more and better for real and good clients. And these are the ones who worth working for.
Still on the topic of the previous post, I am aware of how it feels to spend hours or even days working on a project that in the end is simply rejected by a prospect or an art director.
I believe, however, that the best attitude when it happens is to move on and stay positive.
No matter how this unfortunate situation hits you, don’t ever, ever, ever bitch the client and the art director who for whatever reasons didn’t take you on.
This is a small world, and one thing you truly won’t want to is to be remembered as the bad loser. Definitely a big turn-off for anybody, especially for the ones who might bring you work.
Working as a freelancer has many advantages, but also a good share of inconveniences. And for me one of the most frustrating things is that only a minimum part of prospects end up in business.
It used to get me disappointed on myself, thinking that I could be going in the wrong direction or that I was failing to understand fully what the client wanted from me.
However, it all comes down to something that everybody does: we choose. We don’t enter in a supermarket to get everything that is offered, and often we even give up of products we may have already put in your cart.
As a professional, I have to be sure that I am always doing my best. If the project turns into business, that’s just great. If not, it is only part of the process. And it doesn’t mean that your bid is not good.
We have got to respect the client’s right to pick who they think to be the best for their business, just like we do to ours.
Typography has grown as a main element in my projects and I have been often asked about how I dialogue with it.
The first thing I need to know is what kind of work I want to do. Once I am sure about that, it is easier to find out how.
Most of my work is about telling a story, and I often use typography for that.
There are several books (both for references and for technique development), and several great on-line sources for research as well.
Here is a list of some books that have helped me:
Should you be interested in the long list of related material i have, please do not be shy and drop me a line.
Here I am back in London. However, this has been so far my weirdest time in this that happens to be my favourite city of all .
I was quite alright in the first few days, but then (despite the lovely whether) I was hit by a strong cold, that kept me grounded in bed.
After a couple of days, I managed to get back to work, but with a running nose and cough.
Yet, it has been a good time, for I just love this city and will always feel like home here.
With loads of places to go, work to do, people to meet, while still working on my projects, I realized that I just can’t afford being sick.
Show Us Your Type is a project that invites artists from all over the world to submit a typographic poster to represent a city.
When I was invited to take part on the project I was both excited and worried, for I was in the middle of a big wave of work and I only had a couple of days to deliver the illustration.
I ended up sending samples for two concepts: The first one (unfinised), is a medley with all sorts of things about the city. The second (my final submission) shows a London made out of all sorts of people.
All works were on displayed in the atrium windows housed within the stunning architecture of Central Saint Martins (right off Saint Pancras International or King Cross tube stations).
I am very proud to announce that I am going to be one of the 12 featured artists on the Nights & Weekends exhibition promoted by the Light Grey Art Lab.
The official exhibition opening is on September 20th, and the Gallery is at 118 E. 26th Street #101, Minneapolis Mn 55404 USA.
More information on the event, featured artists and schedule, you can find on the gallery’s blog.
One of the Brazil’s new soap operas is a hospital themed drama, and one of the characters is a young girl who, once diagnosed with cancer, would endure all the procedures all way to the cure. That would be inspiring.
However, once the show started, the actress (who previously signed up for the paper and agreed to have her head shaved) changed her mind.
She has the right to choose what kind of work will suit her better and she has all the right to refuse a job offer if she doesn’t agree with the terms.
However, once one’s committed to something, going the distance the minimum they can do. It is just a matter of being professional.
Shortening the long story, the author decided to ‘kill’ the character. Lesson learned: do not commit to something you’re not sure of.
With thousands of new creatives entering the market everyday, it is hard for any potential client to find an artist in the crowd.
Behance has shortened the search struggle an become the first choice for many art directors and prospects, and even big names (Sagmeister, Jessica Walsh, Vault49, Sawdust…) have a Behance profile.
However, once you post your project, do yourself a favour and spread the word.
You can’t just sit on your throne waiting for praise. There are thousands of new projects being published everyday and if you don’t scream it out loud yours will remain unseen.
It is important (and nice) that you do also visit other profiles, especially the ones showing the kind of work you like. try submitting your work to other platforms, such as Creattica, DesignBoom, and so on.
The more you connect, the more people will see your work and be more likely to share it with others.
It is true that in an era of YouTube, music videos are no longer very important on TV.
But it is unfortunate that a music channel wouldn’t see alternatives like broadcasting live performances, documentaries, backstage, interviews, trivia...
'MTV' became Anything-but-music TV.
There is a multitude of topics related to music and pop culture that would still matter to TV viewrs. Instead, MTV invested on weak sitcoms and TV hosts with no personality.
I do not think the problem is the internet, but management and lack of vision.
Television hasn’t killed the radio. The big lesson here is simple to get: adapt or die.
This week MVT (Brazil’s branch) went off from open broadcasting.
Many have blamed it on the fact that its main audience has moved on to the internet content. That may be true, but only partially, for with so much written content on the internet, there would be no reason for newsstands still exist.
It is always easier to blame it on some one else.
Truth been told, today’s MTV is not even a shadow of what it once was. It has became stupid, mediocre, disappointingly not-interesting.
Their main content and language started to target a class the very group of people that does not give a damn on TV.
The end may be still evitable, but it is right on sight. Shame, it is. Big big shame.
As I previously mentioned, I believe that every artist likes to be recognized for (and by) what they do.
If nobody likes your art, nobody’s going to buy it. Simple like that.
However, artistry is above any other thing when it comes to creating.
In the end, it’s the good work you deliver, not the compliments you take, that you will be selling.
But when the praises come, embrace them. It is a good sign, that you are at least on the right direction to sell it.
Starting out is never easy. We are always so eager to get our work noticed and well appreciated that often we forget to have a plan.
It is a long and swirled road, and if you don’t have a strategy and good sense of direction, you’ll find yourself running in circles.
Get rid of expectations, focus on doing good work, pay attention to the environment, look at what is going on and try to have an eye to see a little bit beyond.
Don’t go for compliments, go for good work.
When starting out you’ll have to be a little patient, but don’t just sit and wait. If you want it, you can get it, but you’ll have got to make it happen.
Many have tried and still try to distort the wave of protests in Brazil. The government and the media said that the movement was strong, but had no direction, as there were many causes.
The claims are neither far greater than the needs of the people.
As if it was not enough the staggering rates of taxes paid, poor public services, the corruption that has become tradition in the country, Brazilians have felt nothing represented by a government that insists on ignoring the people who have been paying too much to get very little in return.
Month after month, it’s heard from official sources that taxes records have been beaten (and we are talking about billions).
However, while the Brazilian government does not reverse what is collected for the benefit of the citizens who dearly pay high taxes, the so-called ‘Future’s Country’ remains in fact poor and condemned to an abysmal social backwardness.
Government goes lost. However, people finally seem to have found their way.
- Sorry for the inconvenience.
- I am late, and I am sorry
- Thank you Behance
- Think outside the budget box.
- Remember Zach
- Learn to say ‘no’
- Have a life II
- Have a life
- Believe and Make Believe
- Don’t be a bitch
- Have a script
- Keep on Learning
- Appreciate Honest Feedback
- You're not like them
- Be the maker
- Be yourself
- The work is the word
- Passing It On
- Dirty fingernails
- Keeping promises
- Making Love
- Painting Walls
- Happy New Year!